Mobile Marketing – The Analysis for Strategy

[caption id="attachment_787" align="aligncenter" width="432"] Mobile Marketing - The Analysis for Strategy[/caption]

Couple of weeks before, I was invited by a team of well-known marketing management company in Coimbatore, for a discussion on Mobile marketing strategies. The mobile marketing is not a new buzz word anymore, because there are many business teams started to build success stories in metro markets.

We discussed about all available opportunities to reach the target crowd through mobile marketing – based on various constraints, and content styles. I suggested them a strategy which was cost effective – at the same time, can produce a measurable response. I would like to share some points; we came across in the discussion – to give an idea about how mobile marketing can help you in business marketing services.

The important understanding required about Mobile Marketing is ‘understanding the attitude’ of Mobile Users. We referred some study reports before finalizing the strategy, and we found some interesting facts. Almost 65% of smartphone owners are interested in receiving offers, deals in their phone. 15% of users are interested in upgrade plans, top-up discounts etc from their mobile operator. Nearly 50% of users are fine to receive mobile advertisements and offers from third parties [shopping, entertainment, education and life style].

The next question is – the advertisement should be in Mobile Internet or in Mobile Apps? You are right – Mobile Internet is the preferred choice for many users whereas SMS is still dominating the mobile marketing business, along with email, twitter DM etc.

My suggestion to mobile marketing professionals is understand the attitude before you build content. Plan the frequency of advertisement delivery and track the responses every time. Build different channels to track responses, it can be the number of replies, hit-rate of a website, number of purchases in e-commerce or even visitor count with token number from advertisement.

Let’s discuss more about this in coming days – meantime, share your points and questions with me.

How to be a Specialist in Technology

[caption id="attachment_781" align="aligncenter" width="432" caption="Microsoft Certified Technology Specialist"][/caption]

The Indian Information Technology (IT) industry always respects the professional certificates – even though the candidate is having experience and knowledge in his respective technical domain.  There are many professionals I see around me, are having brilliant knowledge in technical domains, especially in Microsoft technologies. There are designers, programmers, administrators and many – while discussing with them, I found that, they have very good knowledge to become a professional and improve their career values, but not having an idea about it.

So, what should be the next step – from a career strategist point of view? Well, go for a certification in your technical sphere of influence – right, but what to choose! I suggest starting with Microsoft Certified Technology Specialist Certificate.

If the candidate is having one or more years of experience, and knowledge in implementing, troubleshooting, and debugging a specific technology – the small medium size enterprise owners should push the candidates to go for a certification – because, it not only improves the career value of candidate, but also the business value of SME.

Microsoft Certified Technology Specialist certifications are for Windows Operating System, Microsoft Exchange Server, Microsoft SQL Server, Microsoft Project and Project Server, Microsoft Windows Mobile, Microsoft Visual Studio .NET and even for Microsoft Biztalk and Microsoft Dynamics.

“Earning a Microsoft Certification validates your proven experience and knowledge in using Microsoft products and solutions. Designed to be relevant in today's rapidly changing IT marketplace, Microsoft Certifications help you utilize evolving technologies, fine-tune your troubleshooting skills, and improve your job satisfaction” – says Microsoft.

So, what makes you waiting? Start your career in right path with an industry standard certification to prove your knowledge values to the world around you.

All the best dear friends