Mobile Marketing - The Analysis for Strategy[/caption]Couple of weeks before, I was invited by a team of well-known marketing management company in Coimbatore, for a discussion on Mobile marketing strategies. The mobile marketing is not a new buzz word anymore, because there are many business teams started to build success stories in metro markets.
We discussed about all available opportunities to reach the target crowd through mobile marketing – based on various constraints, and content styles. I suggested them a strategy which was cost effective – at the same time, can produce a measurable response. I would like to share some points; we came across in the discussion – to give an idea about how mobile marketing can help you in business marketing services.
The important understanding required about Mobile Marketing is ‘understanding the attitude’ of Mobile Users. We referred some study reports before finalizing the strategy, and we found some interesting facts. Almost 65% of smartphone owners are interested in receiving offers, deals in their phone. 15% of users are interested in upgrade plans, top-up discounts etc from their mobile operator. Nearly 50% of users are fine to receive mobile advertisements and offers from third parties [shopping, entertainment, education and life style].
The next question is – the advertisement should be in Mobile Internet or in Mobile Apps? You are right – Mobile Internet is the preferred choice for many users whereas SMS is still dominating the mobile marketing business, along with email, twitter DM etc.
My suggestion to mobile marketing professionals is understand the attitude before you build content. Plan the frequency of advertisement delivery and track the responses every time. Build different channels to track responses, it can be the number of replies, hit-rate of a website, number of purchases in e-commerce or even visitor count with token number from advertisement.
Let’s discuss more about this in coming days – meantime, share your points and questions with me.
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