Facebook – How to do Social Media Marketing

Social Media Marketing in Facebook is a very interesting thing – coz the platform & audience are already ready for you. All you need to do it is engaging them with right content at right time. Recently I met a client, who wanted to have a plan for promoting his products through facebook – he wanted facebook specifically because, he heard the value of facebook through many channels.

I suggested these activities in my Plan…

• The profile should be impressive with its content. Use the Product image as Profile Photo and fill the profile by keeping the product in mind. The product should act as a person promotes himself in market. The profile should talk more about its key plus points rather than just specifications.


• Create a Facebook Page, and get connected with audience. Create an impressive banner, and present your offers through Facebook Page. Create adverts and promote them through your friends


• Posts should be informative and meaningful. Make your posts interesting by putting them as questions and polls. Let the users participate – it makes more promotions


• You can create some facebook applications – as simple games, Quiz content or choose the product, etc. It should be filled with fun, and useful to understand about the product. Choose the applications from facebook store, and utilize them – careful about the competitors.


• Connect Blog RSS Feeds, Twitter Feeds, Tumblr Posts with facebook and hire a team of professionals to do promotion for you through these channels.

What do you think – if you have some new ideas, share it with us… it will be helpful for everyone.

Facebook Desktop Chat

Ever tried to Connect Facebook Chat with your Desktop Chat Client - here is the easy way..

I am using Pidgin 2.6.2 as my Desktop Chat client - where I configured multiple Yahoo Accounts, MSN Accounts and Gtalk Accounts. Now, Let me show you how I configured Facebook Chat ..

Start your instant message program and locate the menu where you can add a new account (usually in preferences or settings).

Create a new account by entering the following info:

Protocol: XMPP or Jabber

Username: [your username]

Domain: chat.facebook.com

Jabber ID: [username]@chat.facebook.com

Password: <your Facebook password>

Enter the following server info, as requested:

Port: 5222

Server: chat.facebook.com

Use SSL/TLS: no

Allow plaintext authentication: no

Facebook + SKYPE = Facebook Video Call

Facebook comes with Video Call - Facebook + Skype.

Just click the call button at the top of your friend's profile or chat window — no need to launch new software.

You can also leave a Video Message. :-)

Social Media – what more…

One of my valuable clients came back again with a new request on Tourism business – using Social Media. There are many websites available already – for ex: WAYN, but they wanted to have a detail discussion on ‘What more can be done’. The discussion happened in their office – for around 6 hours – non-stop with many examples, case studies, success stories, risks, and opportunities.

We discussed mainly about using Social Media (Facebook, Twitter etc) for Tourism based services, Health Tourism management, Lifestyle Programmes, Content Development and Broadcasting, Food and User Generated Information Management. We agreed to develop a framework using Facebook as a platform. I am happy to see some improvements every week.

Facebook to Acquire Mobile Application Developer Snaptu

Interesting news - Facebook to acquire Mobile Application Developer Snaptu - from Yahoo on 21 March 2011

Facebook plans to buy Snaptu, a four-year-old startup that develops versions of Web-based applications for cheaper mobile phones. Snaptu, which was founded in 2007, said on its blog on Sunday that the acquisition should close within a few weeks.

That's great. Now we can expect a lot from Snaptu because, per me, Snaptu is the only Mobile Application gives a good accessibility on Facebook. In my wish list, I have Facebook reminders and Chat… What you need from Snaptu + Facebook now?