How foursquare can help branding?[/caption]I am using foursquare. I use it in every important place I check-in. It may be offices, client places, public meeting places, vacation sports, restaurants, shopping spots, business seminars and sometimes even on the way to a relaxing location in weekends. One of my business clients noted and followed all my check-ins in foursquare [Thanks to Facebook Activities] and showed interest about it. He wanted to understand how this tiny app can be used for his Smallbiz brand promotion. Well, it’s an opportunity for me too – by explaining about personal branding and Smallbiz branding strategies.
Let me share few key points I discussed, and I am sure this will be useful for any personal branding and Smallbiz branding practices.
I am using the status message of foursquare check-in to mention about my business services mostly. For example: if I am in a client place for UI design assignment, I ‘Check-in’ and put status as “Working on UI Design of a brand new mobile application here” - that messages helps me to advertise my services in all foursquare connected social networks too (mainly Facebook). Friends & Friend of Friends notice it, and through that I get more business connections.
I create places in foursquare, and I frequently check-in to those places. I post photos of that place, advertise information about that place (well, free of cost) – and that makes me the “MAYOR”. The Mayor badge is not having any special benefit from foursquare (looking for some impressive offers J), but It helps me to access the management of that place and introduce myself, mention about how I am promoting their place and services. Many times, I received positive feedbacks – and this improves my connection strength high. Of course I get official discounts too along with business opportunities.
Promoting “YOU” as a brand is very important in social media – for various purposes. What is your life-style, what you do, what you like, what you say – everything is having a meaning in social media. It improves followers and friends. It improves your personal and business value [For ex: Robin Sharma – my Guru]. Foursquare is a way to track our business / personal activities and share a thought though it. Remember – your brand value is your value in business and now days, it is also your personal value.
So, that’s about it. The recent good news is, today morning I got a new opportunity to build a personal branding website for the client and that will be used to display his social activities too.
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