Career opportunities in Social Media Marketing

Every day is a new day, and every day opens new doors for opportunities – Not just for fresher, but also for experienced professionals. Social Media Marketing is another new door – come let’s see what kind of opportunities are there and what skills we need to get that…

UX Developer/Designer

• You need some hands on experience with XHTML, CSS, HTML5


• Ajax, Javascript, Jquery


• Prototyping skills, platform specific UX knowledge (Iphone, Android etc), PHP, MYSQL

Social Media Specialist

• Knowledge in creating social media content – Text, Pictures, Polls etc


• creativity and documented immersion in social media, including viral marketing campaigns


• Familiarity with website content management systems and professional graphics software.


• Excellent written and oral communication skills and success in presenting information/data.

Social Game Designer

• Experience in game and entertainment content of Social Media


• Knowledge in PC game development – with Flash


• Logical Thinking &  Creative mind


• Action scripting, PHP, MYSQL programming

Social Media Account Manager

• Updating Client's social media accounts with meaningful content to effectively engage audience.


• Weekly companywide social media tips and updates


• Monitor client’s brands and campaigns.


• Administration and moderation of multiple client social media accounts


• Building client social media accounts and pages


• Development and implementation of Facebook and Twitter promotions


• Conceptualization and project coordination of mobile applications and mobile optimized sites


• Coordination and development of custom Facebook content


• Project management, including managing contracts, budgets, project schedules, vendors, and staff

Social Media Strategist

• Ability to develop best practices and policies regarding use of various digital media


• Recommend and deploy an appropriate mix of communications strategies and approaches as they relate to websites, mobile technology, blogs, social media networks, social bookmarking, discussion groups and forums, to drive brand awareness and engagement.


• Facilitate ways to measure, test and optimize platforms, leveraging tools that will aid in driving programs


• Three to five years experience in a digital marketing role at a digital marketing/development, advertising or public relations firm preferred

Are you guys ready for these opportunities – why waiting, Just update your resume and try the new world… !!

Creating Business values using .Mobi Website

LinkedIn.com is giving me lots of opportunities to meet professionals and people from various industries, of course with all different kind of business requirements. I recently met a LinkedIn contact – who works in Education Management, for one of his requirement on .Mobi websites for Educational purposes. He suggested me to give a write-up mentioning the business values of .Mobi website – so that he can present it to his higher authorities. I did a small research on it, and designed a PPT for him, but I would like to share some points which I learned through the research.

• The success of creating business value of .mobi site starts with defining the purpose of a mobile website itself


• A strategic business plan and setting realistic goals are important as first step for a successful mobile website


•  Identification of types of users – including prospects, clients, investors, job seekers. After this process is completed, now we determine at a high level what our mobile website needs to accomplish. Visitors will make decisions based on their experience and perception of the Mobile website.


• Organizations should invest in hiring a professional Mobile web consultant to assist them with designing a site that will achieve their goals and purpose of the site.


• Mobile Web Users are a unpredictable group; they have short attention spans, fly from page to page, and are highly judgmental, holding their attention takes careful planning and execution.


• A Mobile website has several aspects including design, content and functionality.


• The design of the website should be simple to browse, should use the same color theory / theme of your corporate website and should be clear with right size fonts and images.


• The content should be easy readable text in small paragraphs – mostly about services, product information and interactive transactions (ex: javascript based registration for corporate events) if any.


• The content should follow Attention, Interest, Desire and Action template – to invoke the desired visitor response.


• Mobile websites should be powered using SEO – Search Engine Optimization, a technique that allows a .mobi site to be indexed and ranked on search engines such as Google search engine for mobile websites.  Using analytics will provide us reports on SEO functionalities.

Social Media Marketing for Beginners

I am sure most of the MBA guys know about ‘integrated marketing communications’ – it is a practice organizations follow to connect with their target market. Social Media marketing is a recent addition in integrated marketing communications plan. It uses the promotional concepts – advertising, public relations, sales promotion, publicity and direct marketing. Social Media marketing is creating a content that attracts attention and encourages community members to share it with their community groups – basically social networks. The message comes from a community member is trusted – thus it gets more value.

Social Media is a easy accessible platform to anyone using Internet and Mobile Phones. There are very popular networks – Ex: Facebook, Twitter, Google+, LinkedIn, MySpace etc.

Technically, we call social media marketing as Social Media Optimization. There are many tools available for these concepts

• Social Media Monitoring


• Social Aggregation


• Social Book Marking and Tagging


• Social Analytics and Reporting


• Automation


• Social Media


• Blog Marketing


• Validation

Let me share more about these concepts and some useful tools soon. Meantime, I expect the users to share their comments.

Wordpress Blogs on the go…

Are you traveling without computer access, and you want to post a blog entry? Are you using a mobile phone with internet access – here you got an interesting utility for mobile devices – “Wordpress Mobile Apps”.

Wordpress for Mobile is available for all flavors –including iOS, Windows Phone 7, Andriod, Blackberry and Nokia. You have to simply download and install using appropriate stores.

URL : http://wordpress.org/extend/mobile/

You can create blog entries, edit, delete, approve or reject comments, do some administration and also can upload and share media components from your mobile [based on your network capacity].

I downloaded and installed for Nokia platform, wordmobi – works on python + pips framework.

Try it and share your views.

Wordpress Mobile Pack – advanced .Mobi Development

Wordpress Mobile pack is another very powerful complete toolkit, to help mobilize the corporate Wordpress Site. It comes with excellent mobile switcher, to select themes based on the type of the user, that is visiting the site, a selection of mobile themes, extra widgets, device adaptation and a mobile administration panel to allow users to edit the site or write new posts when out and about.

Note: PHP 5.x is also highly recommended, although the plugin also works with PHP 4.3.

Some extraordinary features include:

• A set of advanced themes for Nokia and WebKit devices, designed by Forum Nokia. These also look beautiful on Android, iPhone and Palm devices


• Standards adherence, ensuring that mark-up is valid XHTML-MP 1 and the site scores 5 on mobiReady.


• Device adaptation, including the rescaling of images, intelligent splitting of articles and posts into multiple pages, the simplifaction styles, and the removal of non-supported media.


• A mobile admin panel, that allows the blog managers to access the admin interface via a mobile device, with simplified access to the most common features such as editing a post or approving comments.


• Mobile analytics, allowing you to track your mobile traffic with PercentMobile, and view simple local traffic tallies


• A mobile ad widget to easily enable mobile ads with AdMob or Google's Mobile Adsense.

Project Status Reports

Regular status report is a necessary expectation from any stakeholder. A project manager is expected to decide, the frequency and format of this report. Ensure it satisfies these points

• What has been completed


• What has not been completed and why


• What is being done about the incomplete work


• What concerns, issues and risks remain  unsolved


• What needs to be done about these unsolved problems

I always suggest using a simple PPT, but few stakeholder s expect word / excel documents too. Fine, try these important elements in your reports and discuss with me, what else you usually expect.

• Slide 1: A graphical summery of overall process – Ex: Dashboard, Gantt Chart


• Slide 2: Completed Tasks, Milestones


• Slide 3: Not Completed Tasks – and Action points


• Slide 4: Issues/Concerns/Risks – and Action points


• Slide 5: List of milestones with due dates – in next reporting period

Estimations – Some best practices

Estimation is a decision about how much time and resources are required to carry out a piece of work to acceptable standards of performance. Fine, most of the project managers do this estimation practice, with the help of tech leads, or key team members. Here, I would like to share some best practices based on my experiences in estimation process.

• Schedule full-time team members at three and a half to four working (productive)days per week to allow for holidays, absences, and training sessions
• Always include management time where appropriate as an additional 10%
• In planning, avoid splitting tasks between individuals – when tasks are split between two individuals do not reduce the time by 50% - allow time for communication and coordination
• Take individual experience and ability into account
• Allow time for cross functional data transfer and responses
• Build in time for unscheduled urgent tasks arising on other non-project activities
• Build in spare time for problem solving and project meetings

For each key stage keep a record of
• Any assumptions made during estimations
• Where contingencies have been added & how much added.

Facebook – How to do Social Media Marketing

Social Media Marketing in Facebook is a very interesting thing – coz the platform & audience are already ready for you. All you need to do it is engaging them with right content at right time. Recently I met a client, who wanted to have a plan for promoting his products through facebook – he wanted facebook specifically because, he heard the value of facebook through many channels.

I suggested these activities in my Plan…

• The profile should be impressive with its content. Use the Product image as Profile Photo and fill the profile by keeping the product in mind. The product should act as a person promotes himself in market. The profile should talk more about its key plus points rather than just specifications.


• Create a Facebook Page, and get connected with audience. Create an impressive banner, and present your offers through Facebook Page. Create adverts and promote them through your friends


• Posts should be informative and meaningful. Make your posts interesting by putting them as questions and polls. Let the users participate – it makes more promotions


• You can create some facebook applications – as simple games, Quiz content or choose the product, etc. It should be filled with fun, and useful to understand about the product. Choose the applications from facebook store, and utilize them – careful about the competitors.


• Connect Blog RSS Feeds, Twitter Feeds, Tumblr Posts with facebook and hire a team of professionals to do promotion for you through these channels.

What do you think – if you have some new ideas, share it with us… it will be helpful for everyone.