Social Media Marketing for Beginners

I am sure most of the MBA guys know about ‘integrated marketing communications’ – it is a practice organizations follow to connect with their target market. Social Media marketing is a recent addition in integrated marketing communications plan. It uses the promotional concepts – advertising, public relations, sales promotion, publicity and direct marketing. Social Media marketing is creating a content that attracts attention and encourages community members to share it with their community groups – basically social networks. The message comes from a community member is trusted – thus it gets more value.

Social Media is a easy accessible platform to anyone using Internet and Mobile Phones. There are very popular networks – Ex: Facebook, Twitter, Google+, LinkedIn, MySpace etc.

Technically, we call social media marketing as Social Media Optimization. There are many tools available for these concepts

• Social Media Monitoring


• Social Aggregation


• Social Book Marking and Tagging


• Social Analytics and Reporting


• Automation


• Social Media


• Blog Marketing


• Validation

Let me share more about these concepts and some useful tools soon. Meantime, I expect the users to share their comments.