Creating Business values using .Mobi Website

LinkedIn.com is giving me lots of opportunities to meet professionals and people from various industries, of course with all different kind of business requirements. I recently met a LinkedIn contact – who works in Education Management, for one of his requirement on .Mobi websites for Educational purposes. He suggested me to give a write-up mentioning the business values of .Mobi website – so that he can present it to his higher authorities. I did a small research on it, and designed a PPT for him, but I would like to share some points which I learned through the research.

• The success of creating business value of .mobi site starts with defining the purpose of a mobile website itself


• A strategic business plan and setting realistic goals are important as first step for a successful mobile website


•  Identification of types of users – including prospects, clients, investors, job seekers. After this process is completed, now we determine at a high level what our mobile website needs to accomplish. Visitors will make decisions based on their experience and perception of the Mobile website.


• Organizations should invest in hiring a professional Mobile web consultant to assist them with designing a site that will achieve their goals and purpose of the site.


• Mobile Web Users are a unpredictable group; they have short attention spans, fly from page to page, and are highly judgmental, holding their attention takes careful planning and execution.


• A Mobile website has several aspects including design, content and functionality.


• The design of the website should be simple to browse, should use the same color theory / theme of your corporate website and should be clear with right size fonts and images.


• The content should be easy readable text in small paragraphs – mostly about services, product information and interactive transactions (ex: javascript based registration for corporate events) if any.


• The content should follow Attention, Interest, Desire and Action template – to invoke the desired visitor response.


• Mobile websites should be powered using SEO – Search Engine Optimization, a technique that allows a .mobi site to be indexed and ranked on search engines such as Google search engine for mobile websites.  Using analytics will provide us reports on SEO functionalities.